Whether you’re developing a new brand or refreshing an existing brand, there’s nothing like having a cohesive document that outlines your unique style. Why? Amongst many reasons, brand recognition in a crowded marketplace is one of them. How do your customers remember you? How do your customers tell you apart from your competition? Below are elements of style for the perfect set of brand guidelines. It is certain — without these items in place, your brand is sure to lack style and run amok. Looking to create a cohesive brand book?
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